{"id":12706,"date":"2022-12-14T15:29:32","date_gmt":"2022-12-14T14:29:32","guid":{"rendered":"https:\/\/www.talent.upc.edu\/blog\/?p=12706"},"modified":"2022-12-14T16:40:24","modified_gmt":"2022-12-14T15:40:24","slug":"alex-ballarin-lagilitat-cerca-la-satisfaccio-del-client-innovant-sistematicament-en-productes-i-serveis","status":"publish","type":"post","link":"https:\/\/upcschool.upc.edu\/blog\/alex-ballarin-lagilitat-cerca-la-satisfaccio-del-client-innovant-sistematicament-en-productes-i-serveis\/?lang=ca","title":{"rendered":"Alex Ballar\u00edn: \u00abL&#8217;agilitat cerca la satisfacci\u00f3 del client innovant sistem\u00e0ticament en productes i serveis\u00bb"},"content":{"rendered":"<p>Alex Ballar\u00edn \u00e9s soci fundador i <em>business agility coach<\/em> d&#8217;ITNOVE, entitat dedicada a incorporar l&#8217;agilitat a les organitzacions com a palanca per millorar-ne la competitivitat. Tamb\u00e9 \u00e9s <em>professional scrum master trainer<\/em> a Scrum.org i coordinador del Barcelona Scrum Meetup, a m\u00e9s del director acad\u00e8mic del nostre <strong><a href=\"https:\/\/upcschool.upc.edu\/cat\/estudis\/formacio\/curs\/311300\/posgrado-it-business-agility\/\" target=\"_blank\" rel=\"noopener\">postgrau en IT &amp; Business Agility<\/a><\/strong>. En aquesta entrevista ens exposa qu\u00e8 \u00e9s l&#8217;agilitat organitzativa i com n&#8217;\u00e9s d&#8217;important desplegar-la amb \u00e8xit a les organitzacions.<!--more--><\/p>\n<ul>\n<li><strong>Qu\u00e8 \u00e9s i qu\u00e8 no \u00e9s Agile? Parlem de metodologies de treball, m\u00e9s aviat d&#8217;un canvi cultural a l&#8217;organitzaci\u00f3 o ambdues coses?<\/strong><\/li>\n<\/ul>\n<p>Agile requereix tots dos canvis, per\u00f2 \u00e9s m\u00e9s \u00fatil pensar primer qu\u00e8 volem aconseguir amb Agile per crear claredat. L&#8217;objectiu de l&#8217;agilitat de negoci \u00e9s millorar la satisfacci\u00f3 del client \u2013intern i extern\u2013 mitjan\u00e7ant una innovaci\u00f3 sistem\u00e0tica i constant dels productes i serveis de l&#8217;organitzaci\u00f3. El canvi de processos de treball requereix el canvi cultural. \u00c9s com la met\u00e0fora de l&#8217;iceberg: els processos, les pr\u00e0ctiques i les eines d&#8217;Agile es veuen, per\u00f2 els valors i els principis de les persones, ocults com la part submergida de l&#8217;iceberg, s\u00f3n els que fan que les formes de treball \u00e0gils funcionin.<\/p>\n<ul>\n<li><strong>Qu\u00e8 aporta l&#8217;agilitat organitzativa? Per qu\u00e8 \u00e9s especialment clau en els processos de transformaci\u00f3 digital en qu\u00e8 moltes empreses estan immerses?<\/strong><\/li>\n<\/ul>\n<p>L&#8217;agilitat empresarial proporciona innovaci\u00f3 sostenible, m\u00e9s rendibilitat dels productes i serveis, i m\u00e9s fidelitat tant dels clients com dels col\u00b7laboradors interns. Avui dia, mitjan\u00e7ant els canals digitals \u00e9s molt f\u00e0cil canviar de prove\u00efdor. L&#8217;avantatge competitiu cada cop ve menys del preu i m\u00e9s de satisfer les expectatives del client. A m\u00e9s, digitalitzar la interacci\u00f3 amb el client i no ser \u00e0gil organitzativament \u00e9s com tenir autopistes de 5 carrils d&#8217;entrada a la ciutat i tenir carrers de nom\u00e9s 1 carril dins. S&#8217;ha d&#8217;aprofitar la flexibilitat i la pot\u00e8ncia de les eines digitals amb l&#8217;agilitat interna de l&#8217;empresa.<\/p>\n<ul>\n<li><strong>Es restringeix nom\u00e9s a organitzacions de tipus tecnol\u00f2gic o \u00e9s aplicable a altres sectors?<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2020\/09\/GPI.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-10159 size-medium\" src=\"https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2020\/09\/GPI-300x187.jpg\" alt=\"\" width=\"300\" height=\"187\" srcset=\"https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2020\/09\/GPI-300x187.jpg 300w, https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2020\/09\/GPI-1024x638.jpg 1024w, https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2020\/09\/GPI-768x479.jpg 768w, https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2020\/09\/GPI-1536x957.jpg 1536w, https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2020\/09\/GPI-2048x1276.jpg 2048w, https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2020\/09\/GPI-481x300.jpg 481w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>L&#8217;agilitat es pot aplicar a qualsevol empresa. Es tracta de fixar-se en all\u00f2 que necessita el client, lliurar millores freq\u00fcentment i tornar a comen\u00e7ar. De fet, les empreses petites i poc digitals acostumen a ser \u00e0gils. S\u00f3n les empreses mitjanes i grans, que han pret\u00e8s automatitzar i centralitzar tots els seus processos les que han esdevingut burocr\u00e0tiques i poc innovadores. A m\u00e9s, quina empresa \u00e9s \u201cno tecnol\u00f2gica\u201d avui dia? Fins i tot la botiga de queviures de la cantonada admet comandes per WhatsApp!<\/p>\n<ul>\n<li><strong>Ens podries explicar algun cas d&#8217;\u00e8xit que consideris especialment rellevant?<\/strong><\/li>\n<\/ul>\n<p>Totes les empreses de productes digitals globals utilitzen l&#8217;agilitat, com ara les Big Tech (Amazon, Google, Apple, Meta o Spotify). A escala d&#8217;Espanya destaquen Wallapop, Cabify, TravelPerk, Wallbox, Typeform o Holded. Potser poden ser referents m\u00e9s interessants empreses espanyoles que han guanyat competitivitat a trav\u00e9s dels seus canals en l\u00ednia, com Inditex, HolaLuz, Vueling, ING o Mango.<\/p>\n<ul>\n<li><strong>Al febrer posareu en marxa una nova edici\u00f3 del postgrau en IT &amp; Business Agility. Quin valor diferencial aporta aquesta formaci\u00f3?<\/strong><\/li>\n<\/ul>\n<p>Aquesta formaci\u00f3 va n\u00e9ixer el 2014 per integrar tres branques de l&#8217;agilitat, Agile, Lean i DevOps, perqu\u00e8 ning\u00fa no oferia una cosa aix\u00ed a Espanya. Despr\u00e9s de 8 edicions (5 com a postgrau) hem crescut i renovat les classes fins a les darreres tend\u00e8ncies, com l&#8217;experi\u00e8ncia de producte (UX), producte digital, agilitat empresarial o lideratge \u00e0gil.<\/p>\n<p>Potser el m\u00e9s valu\u00f3s s\u00f3n els professors. Tenim autors de reconeixement mundial com Jeff Gothelf i experts que han treballat a les millors empreses digitals i corporatives d&#8217;Espanya. La seva experi\u00e8ncia val m\u00e9s que llegir 1.000 llibres de teoria.<\/p>\n<ul>\n<li><strong>Els docents del postgrau treballen a empreses punteres com Wallapop, Telef\u00f3nica, Atr\u00e1palo, LIDL, Roche o Beezy. Quin valor aporta comptar amb la seva experi\u00e8ncia?<\/strong><\/li>\n<\/ul>\n<p>El valor \u00e9s molt alt. No (nom\u00e9s) expliquen teoria sin\u00f3 que presenten la seva experi\u00e8ncia aplicant-la a la \u201ctrinxera\u201d. Hi comptem amb caps de projecte digitals, <em>agile coaches<\/em>, dissenyadors d\u2019experi\u00e8ncia d\u2019usuari, <em>product managers<\/em> digitals o <em>coach<\/em> de persones i equips, <em>coach<\/em> de directius, enginyers de proves i infraestructures al n\u00favol.<\/p>\n<p>Potser el punt m\u00e9s fort \u00e9s disposar d&#8217;aquestes persones \u00e9s que ajuden els participants a aterrar els conceptes de manera realista i aportant la seva experi\u00e8ncia en empreses de primer nivell.<\/p>\n<ul>\n<li><strong>Quines s\u00f3n les metodologies \u00e0gils en qu\u00e8 aprofundeix el postgrau?<\/strong><\/li>\n<\/ul>\n<p>Al postgrau dediquem 16 sessions a Scrum, Kanban, Lean IT i DevOps. A m\u00e9s, tamb\u00e9 veiem amb menys extensi\u00f3 altres eines com Lean UX, OKR, Management 3.0 o Design Sprint.<\/p>\n<ul>\n<li><strong>Aquesta \u00e9s la primera edici\u00f3 despr\u00e9s d&#8217;un recorregut de 7 anys que el postgrau s&#8217;ofereix \u00edntegrament en l\u00ednia. Quins canvis metodol\u00f2gics heu incorporat?<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2018\/03\/BusinessHapiness.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-7883 size-medium\" src=\"https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2018\/03\/BusinessHapiness-300x164.jpg\" alt=\"Business Hapiness\" width=\"300\" height=\"164\" srcset=\"https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2018\/03\/BusinessHapiness-300x164.jpg 300w, https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2018\/03\/BusinessHapiness-768x419.jpg 768w, https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2018\/03\/BusinessHapiness-1024x559.jpg 1024w, https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2018\/03\/BusinessHapiness-500x273.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Realment ja vam tenir una edici\u00f3 amb \u2154 del postgrau en l\u00ednia, com imaginar\u00e0s va ser la del 2020 amb la COVID. Ens vam haver d&#8217;adaptar a la virtualitat de cop i va sortir for\u00e7a b\u00e9. A nivell personal porto des del 2020 fent els meus cursos en mode virtual, i hem evolucionat una metodologia espec\u00edfica que t\u00e9 un bon resultat pedag\u00f2gic i a m\u00e9s ofereix molta flexibilitat als estudiants. B\u00e0sicament, fem servir el model <em>blended learning<\/em> on per a cada sessi\u00f3 anticipem uns v\u00eddeos amb les explicacions i petits tests d&#8217;autoavaluaci\u00f3. A les sessions en viu ens centrem a fer exercicis i din\u00e0miques de treball en grup, facilitades amb eines col\u00b7laboratives com Miro i Mural. Aix\u00f2 permet adaptar-se m\u00e9s a la disponibilitat dels usuaris, evitar despla\u00e7aments i facilitar conservar tots els resultats dels exercicis en un \u00fanic repositori digital.<\/p>\n<ul>\n<li><strong>El postgrau tamb\u00e9 prepara per obtenir l&#8217;examen de la Certificaci\u00f3 PSM 1 de Scrum.org. Fins a quin punt s\u00f3n importants les certificacions en aquest \u00e0mbit professional?<\/strong><\/li>\n<\/ul>\n<p>El postgrau ofereix la base per certificar-se i per a aquells alumnes que vulguin optar a la certificaci\u00f3 oferim test de simuladors d&#8217;examen. Les certificacions s\u00f3n valorades en els processos de selecci\u00f3, perqu\u00e8 garanteixen uns coneixements s\u00f2lids de la teoria, cosa que no passa a moltes organitzacions. Per\u00f2 compte, hi ha moltes certificacions al mercat amb reconeixements molt diferents. Les certificacions de Scrum.org s\u00f3n les m\u00e9s exigents i prestigioses del mercat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alex Ballar\u00edn \u00e9s soci fundador i business agility coach d&#8217;ITNOVE, entitat dedicada a incorporar l&#8217;agilitat a les organitzacions com a palanca per millorar-ne la competitivitat. Tamb\u00e9 \u00e9s professional scrum master trainer a Scrum.org i coordinador del Barcelona Scrum Meetup, a m\u00e9s del director acad\u00e8mic del nostre postgrau en IT &amp; Business Agility. En aquesta entrevista &#8230; <a title=\"Alex Ballar\u00edn: \u00abL&#8217;agilitat cerca la satisfacci\u00f3 del client innovant sistem\u00e0ticament en productes i serveis\u00bb\" class=\"read-more\" href=\"https:\/\/upcschool.upc.edu\/blog\/alex-ballarin-lagilitat-cerca-la-satisfaccio-del-client-innovant-sistematicament-en-productes-i-serveis\/?lang=ca\" aria-label=\"Read more about Alex Ballar\u00edn: \u00abL&#8217;agilitat cerca la satisfacci\u00f3 del client innovant sistem\u00e0ticament en productes i serveis\u00bb\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":12730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,4,6],"tags":[768,636,1399,1400,854,1398,1393,1401],"class_list":["post-12706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevistaes","category-management","category-tic_2","tag-agile","tag-agile-management","tag-agilitat","tag-agilitat-de-negoci","tag-entrevistes","tag-entrevistes-direccio-academica","tag-it-business-agility","tag-postgrau-it-business-agility"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Alex Ballar\u00edn \u00e9s soci fundador i business agility coach d&#039;ITNOVE, entitat dedicada a incorporar l&#039;agilitat a les organitzacions com a palanca per millorar-ne la competitivitat. Tamb\u00e9 \u00e9s professional scrum master trainer a Scrum.org i coordinador del Barcelona Scrum Meetup, a m\u00e9s del director acad\u00e8mic del nostre postgrau en IT &amp; Business Agility. 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