{"id":14503,"date":"2023-04-25T10:45:08","date_gmt":"2023-04-25T09:45:08","guid":{"rendered":"https:\/\/www.talent.upc.edu\/blog\/?p=14503"},"modified":"2023-04-25T11:36:51","modified_gmt":"2023-04-25T10:36:51","slug":"vicenc-fdez-alarcon-les-empreses-competitives-han-de-tenir-una-comprensio-profunda-del-negoci-basant-se-en-evidencies-i-dades-el-business-analytics-es-una-area-en-creixement","status":"publish","type":"post","link":"https:\/\/upcschool.upc.edu\/blog\/vicenc-fdez-alarcon-les-empreses-competitives-han-de-tenir-una-comprensio-profunda-del-negoci-basant-se-en-evidencies-i-dades-el-business-analytics-es-una-area-en-creixement\/?lang=ca","title":{"rendered":"Vicen\u00e7 Fdez. Alarc\u00f3n: \u00abLes empreses competitives han de tenir una comprensi\u00f3 profunda del negoci basant-se en evid\u00e8ncies i dades. El business analytics \u00e9s una \u00e0rea en creixement\u00bb"},"content":{"rendered":"<p><strong>Vicen\u00e7 Fern\u00e1ndez Alarc\u00f3n<\/strong> \u00e9s doctor en Administraci\u00f3 i Direcci\u00f3 d&#8217;Empreses i enginyer en Telecomunicacions, als quals suma un m\u00e0ster en Pensament i Creativitat per al M\u00f3n Tecnol\u00f2gic i Empresarial i un m\u00e0ster en Aprenentatge Estad\u00edstic i Data Mining. Combina la seva activitat docent a la UPC amb la de consultoria en anal\u00edtica de dades. Aquesta ampla experi\u00e8ncia en integrar <strong><em>managemen<\/em>t i tecnologia<\/strong> la posa al servei de la direcci\u00f3 acad\u00e8mica dels m\u00e0sters MBA i del <strong>nou <a href=\"https:\/\/upcschool.upc.edu\/cat\/estudis\/formacio\/curs\/305400\/postgrau-business-analytics\/\" target=\"_blank\" rel=\"noopener\">postgrau en Business Analytics<\/a><\/strong> de la UPC School. En coneixem m\u00e9s detalls en aquesta entrevista.<!--more--><\/p>\n<ul>\n<li><strong>Com est\u00e0 impactant la digitalitzaci\u00f3 en la gesti\u00f3 de les organitzacions?<\/strong><\/li>\n<\/ul>\n<p>Actualment, \u00e9s com\u00fa trobar una gran quantitat de recursos que parlen sobre la digitalitzaci\u00f3 de les organitzacions, ja sigui en forma d&#8217;articles, llibres, p\u00e0gines web o blocs. Aix\u00f2 no obstant, aquest fenomen no es limita \u00fanicament a les organitzacions, sin\u00f3 que s&#8217;est\u00e9n a tota la societat. La digitalitzaci\u00f3 no consisteix nom\u00e9s a utilitzar noves eines tecnol\u00f2giques com un nou programa inform\u00e0tic o internet, sin\u00f3 que implica repensar el funcionament de les organitzacions des d&#8217;una perspectiva diferent. Aix\u00f2 implica alhora canvis radicals en les organitzacions, com ara una redistribuci\u00f3 del poder, la incorporaci\u00f3 de nous rols, el desenvolupament de noves pr\u00e0ctiques i la implementaci\u00f3 de noves din\u00e0miques en la presa de decisions. Si aquests canvis es duen a terme sense els coneixements i les habilitats necessaris, podrien tenir resultats catastr\u00f2fics.<\/p>\n<ul>\n<li><strong>Parlem, doncs, d&#8217;un model cada cop m\u00e9s orientat a la dada. Consideres que les organitzacions s\u00f3n conscients de les oportunitats que ofereix l&#8217;anal\u00edtica de dades al negoci?<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-14509 size-medium\" src=\"https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2023\/04\/Business_Analytics-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2023\/04\/Business_Analytics-300x200.jpg 300w, https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2023\/04\/Business_Analytics-1024x683.jpg 1024w, https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2023\/04\/Business_Analytics-768x512.jpg 768w, https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2023\/04\/Business_Analytics-1536x1024.jpg 1536w, https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2023\/04\/Business_Analytics-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>La digitalitzaci\u00f3 de la societat ha generat un impacte significatiu en la compet\u00e8ncia dels mercats, donant lloc a mercats hipercompetitius en qu\u00e8 les necessitats, desitjos i gustos dels clients canvien a gran velocitat i amb m\u00e9s diversitat. Per mantenir-se al dia i superar aquests canvis, les organitzacions han de ser altament adaptables i prendre decisions m\u00e9s \u00e0gils. Per ser competitives, les empreses necessiten tenir una comprensi\u00f3 profunda tant del seu entorn extern com intern, basant-se en evid\u00e8ncies i dades.<\/p>\n<p>Tot i aix\u00f2, un recent informe de KPMG va revelar que el 64% de les persones directives a Espanya han ignorat conclusions derivades de l&#8217;an\u00e0lisi de dades pel fet que contradiuen la seva experi\u00e8ncia o intu\u00efci\u00f3. A m\u00e9s, l&#8217;informe tamb\u00e9 assenyala que el 82% de les conselleres delegades i els consellers delegats confien m\u00e9s en les dades hist\u00f2riques que en l&#8217;an\u00e0lisi predictiva. Aquesta troballa indica que encara queda molta feina a fer en el foment d&#8217;una cultura empresarial basada en l&#8217;anal\u00edtica de dades de negoci.<\/p>\n<ul>\n<li><strong>Els equips de treball estan preparats en aquest sentit? Quines compet\u00e8ncies t\u00e8cniques i <em>soft skills<\/em> s&#8217;esperen d&#8217;aquest perfil <em>business analytics<\/em>?<\/strong><\/li>\n<\/ul>\n<p>La realitat \u00e9s que la majoria d&#8217;equips d&#8217;anal\u00edtica de dades de negoci no estan preparats per al canvi que sest\u00e0 produint. La majoria d&#8217;empreses consideren que un o una analista de dades nom\u00e9s ha de tenir compet\u00e8ncies relacionades amb la tecnologia (com, per exemple, l&#8217;\u00fas de llenguatges d&#8217;an\u00e0lisi de dades) i un <em>mindset<\/em> anal\u00edtic; en altres paraules, habilitats en metodologia cient\u00edfica per encarar els problemes o projectes a partir d&#8217;un enfocament rigor\u00f3s. Per\u00f2 tamb\u00e9 calen dos elements m\u00e9s. D&#8217;una banda, coneixements d&#8217;empresa i, m\u00e9s concretament, de la funci\u00f3 de l&#8217;empresa on treballar\u00e0, ja que les aproximacions en un problema de recursos humans poden ser molt diferents de les de finances. D&#8217;altra banda, una capacitat de comunicaci\u00f3 alta, ja que la majoria de les audi\u00e8ncies no estan preparades per entendre els detalls de l&#8217;\u00fas de l&#8217;anal\u00edtica.<\/p>\n<ul>\n<li><strong>Al novembre posareu en marxa, precisament, un nou postgrau en Business Analytics. Quina necessitat ve a cobrir aquesta nova aposta formativa?<\/strong><\/li>\n<\/ul>\n<p>En l\u00ednia amb all\u00f2 que est\u00e0vem comentant, les empreses necessiten tenir persones que poden sumar en aquest canvi cap a la presa de decisions basada en les dades. I no em refereixo \u00fanicament a tenir analistes de dades ben formades. Tothom ha de pujar al carro en un model d&#8217;organitzaci\u00f3 basada en les dades perqu\u00e8 funcioni. Per aquest motiu, creem aquest postgrau.<\/p>\n<p>D&#8217;una banda, aquest postgrau vol ajudar aquells i aquelles professionals amb experi\u00e8ncia o formaci\u00f3 directiva que vulguin adquirir o ampliar els coneixements i les habilitats en l&#8217;\u00fas de l&#8217;anal\u00edtica de dades de negoci. En altres paraules, professionals que vulguin desenvolupar noves habilitats basades en l&#8217;anal\u00edtica de dades de negoci que els permetin desenvolupar millor la feina en els seus llocs actuals. \u00c9s el que anomenats un <em>upskilling<\/em>. Posem-ne un exemple. Imaginem que Maria va estudiar psicologia per poder treballar en un departament de recursos humans. Amb els anys, es va adonar que havia de gestionar una gran quantitat d&#8217;informaci\u00f3, i per aix\u00f2 es va apuntar a un curs avan\u00e7at de MS Excel. Ara ha observat que amb els seus coneixements actuals no \u00e9s capa\u00e7 d&#8217;avan\u00e7ar i dur a terme certes automatitzacions i noves an\u00e0lisis que demanen altres departaments. Aquest postgrau cobriria la formaci\u00f3 que aquesta persona necessita per continuar avan\u00e7ant.<\/p>\n<p>D&#8217;altra banda, el programa tamb\u00e9 est\u00e0 orientat a aquells i aquelles professionals que vulguin introduir-se al m\u00f3n de l&#8217;anal\u00edtica de dades de negoci per convertir-la en la seva professi\u00f3. En altres paraules, professionals que es volen reciclar professionalment cap al m\u00f3n de l&#8217;anal\u00edtica de dades de negocis. \u00c9s el que es coneix com a <em>reskilling<\/em>. Posem un altre exemple. Roi \u00e9s una persona acabada de titular que vol convertir-se en analista de dades de negoci, per\u00f2 que no sap programar. Aquest postgrau tamb\u00e9 cobriria la formaci\u00f3 d&#8217;aquesta persona.<\/p>\n<ul>\n<li><strong>El m\u00e0ster MBA en Business Analytics, que tamb\u00e9 dirigeixes, ha estat un \u00e8xit amb les places exhaurides en les seves 2 edicions. Quines difer\u00e8ncies trobem entre aquest m\u00e0ster i el nou postgrau?<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-14060 size-medium\" src=\"https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2021\/06\/BusinessAnalytics-300x190.jpg\" alt=\"\" width=\"300\" height=\"190\" srcset=\"https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2021\/06\/BusinessAnalytics-300x190.jpg 300w, https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2021\/06\/BusinessAnalytics-768x488.jpg 768w, https:\/\/upcschool.upc.edu\/blog\/wp-content\/uploads\/2021\/06\/BusinessAnalytics.jpg 945w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u00c9s una q\u00fcesti\u00f3 molt important, i que la majoria de persones candidates em pregunten. D&#8217;una banda, \u00e9s important entendre que l&#8217;MBA en Business Analytics \u00e9s, en ess\u00e8ncia, un MBA. Una formaci\u00f3 orientada a adquirir coneixements i desenvolupar habilitats relacionades amb la direcci\u00f3 i la gesti\u00f3 de les empreses. La difer\u00e8ncia d&#8217;aquesta formaci\u00f3 amb altres MBA \u00e9s que un 15-20% del programa es dedica a introduir i millorar les habilitats dels participants en l&#8217;an\u00e0lisi de dades de negoci en cadascun dels \u00e0mbits de l&#8217;MBA.<\/p>\n<p>D&#8217;altra banda, el postgrau en Business Analytics \u00e9s una formaci\u00f3 orientada \u00fanicament a l&#8217;an\u00e0lisi de dades de negoci. Per tant, ni s&#8217;introdueixen coneixements ni es desenvolupen habilitats relacionades amb la direcci\u00f3 i la gesti\u00f3 de les empreses. El programa s\u00ed que contextualitza l&#8217;anal\u00edtica de dades de negoci (essencial per entendre per qu\u00e8 fem all\u00f2 que fem), per\u00f2 sense entrar en detall a les teories organitzatives. Per posar un exemple, al postgrau no s&#8217;explica finances, per\u00f2 s\u00ed models d&#8217;anal\u00edtica de dades per identificar el frau.<\/p>\n<ul>\n<li><strong>Amb quina metodologia plantegeu el nou postgrau? Quins tipus de casos pr\u00e0ctics veuran els alumnes?<\/strong><\/li>\n<\/ul>\n<p>Un postgrau on l&#8217;objectiu principal \u00e9s desenvolupar habilitats per a l&#8217;an\u00e0lisi de dades d&#8217;empresa ha de ser molt pr\u00e0ctic, i aix\u00ed hem dissenyat aquest postgrau. A classe, principalment treballarem amb problemes i casos basats en reptes. Al principi, es treballa amb casos i problemes senzills creats per assimilar correctament els conceptes d&#8217;anal\u00edtica de dades i de negoci. A mesura que el postgrau avan\u00e7a, els exercicis i casos es van complicant fins a arribar a casos reals. Al postgrau, es fomenta el treball en petits grups.<\/p>\n<p>\u00c9s important ser conscient que les persones participants podran aplicar els coneixements a la feina des del primer dia. L&#8217;anal\u00edtica de negocis es pot aplicar a totes les \u00e0rees de l&#8217;empresa, i \u00e9s una tend\u00e8ncia que est\u00e0 en auge. Els participants podran utilitzar els coneixements d&#8217;anal\u00edtica de negocis amb l&#8217;ajuda d&#8217;un ordinador personal.<\/p>\n<ul>\n<li><strong>Per a quin tipus de perfil est\u00e0 pensada aquesta formaci\u00f3?<\/strong><\/li>\n<\/ul>\n<p>Tal com hem esmentat pr\u00e8viament, aquest programa serveix tant a professionals que volen dur a terme un <em>upskilling<\/em> com un <em>reskilling<\/em>. Per aconseguir-ho, hem dissenyat el postgrau de manera que les persones participants no hagin de tenir una formaci\u00f3 t\u00e8cnica o coneixements previs de programaci\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vicen\u00e7 Fern\u00e1ndez Alarc\u00f3n \u00e9s doctor en Administraci\u00f3 i Direcci\u00f3 d&#8217;Empreses i enginyer en Telecomunicacions, als quals suma un m\u00e0ster en Pensament i Creativitat per al M\u00f3n Tecnol\u00f2gic i Empresarial i un m\u00e0ster en Aprenentatge Estad\u00edstic i Data Mining. Combina la seva activitat docent a la UPC amb la de consultoria en anal\u00edtica de dades. Aquesta &#8230; <a title=\"Vicen\u00e7 Fdez. Alarc\u00f3n: \u00abLes empreses competitives han de tenir una comprensi\u00f3 profunda del negoci basant-se en evid\u00e8ncies i dades. El business analytics \u00e9s una \u00e0rea en creixement\u00bb\" class=\"read-more\" href=\"https:\/\/upcschool.upc.edu\/blog\/vicenc-fdez-alarcon-les-empreses-competitives-han-de-tenir-una-comprensio-profunda-del-negoci-basant-se-en-evidencies-i-dades-el-business-analytics-es-una-area-en-creixement\/?lang=ca\" aria-label=\"Read more about Vicen\u00e7 Fdez. Alarc\u00f3n: \u00abLes empreses competitives han de tenir una comprensi\u00f3 profunda del negoci basant-se en evid\u00e8ncies i dades. El business analytics \u00e9s una \u00e0rea en creixement\u00bb\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":14518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,4,6],"tags":[1224,1514,1515,1125,1516,854,1398,1493,1315,1215,1522],"class_list":["post-14503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevistaes","category-management","category-tic_2","tag-analitica-de-dades","tag-analitica-de-dades-de-negoci","tag-analitica-de-negoci","tag-business-analytics","tag-data-analytics","tag-entrevistes","tag-entrevistes-direccio-academica","tag-management","tag-nous-cursos","tag-nous-postgraus","tag-postgrau-business-analytics"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Vicen\u00e7 Fern\u00e1ndez Alarc\u00f3n \u00e9s doctor en Administraci\u00f3 i Direcci\u00f3 d&#039;Empreses i enginyer en Telecomunicacions, als quals suma un m\u00e0ster en Pensament i Creativitat per al M\u00f3n Tecnol\u00f2gic i Empresarial i un m\u00e0ster en Aprenentatge Estad\u00edstic i Data Mining. 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Alarc\\u00f3n: \\u00abLes empreses competitives han de tenir una comprensi\\u00f3 profunda del negoci basant-se en evid\\u00e8ncies i dades. El business analytics \\u00e9s una \\u00e0rea en creixement\\u00bb | Blog UPC School\",\"headline\":\"Vicen\\u00e7 Fdez. Alarc\\u00f3n: \\u00abLes empreses competitives han de tenir una comprensi\\u00f3 profunda del negoci basant-se en evid\\u00e8ncies i dades. 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