This website uses cookies

The website of the Fundació Politècnica de Catalunya uses its own and third-party cookies to improve the browsing experience and for statistical purposes. For more information about cookies you can consult the cookie policy.

Reject all cookies
Manage cookies
Allow all cookies
Campus
MY_TECH_SPACE


Go
Campus in maintenance
User and / or password incorrect
You have no active environment
Your access has been restricted. Consultation with the department of administration
Due to technical problems, the virtual campus is inaccessible. We are working to solve it. Sorry for the inconvenience.
You are not authorized to make this call. You can consult webmaster.fpc@fpc.upc.edu
You have exceeded the maximum number of attempts. Your user is temporarily blocked. Check back in a little while.
You must enter your campus username, not an email
You have to perform the verification to verify that you are not a robot.
Home   >  Master's & postgraduate courses  >  Education  >  Postgraduate course in AI-Powered Product Management
We advise you! Request information or admission

Presentation

Edition
1st
Credits
9 ECTS (54 teaching hours)
Delivery method
Blended learning
Wednesday sessions will be held live online, while Friday sessions will be held in person.
Language of instruction
Spanish
Fee
€2,800
Special conditions on payment of enrolment fee and 0,7% campaign

Finance your registration with Sabadell Consumer . Use the simulator to easily calculate your fees and request it through your Program Advisor.

Registration open until the beginning of the programme or until end of vacancies.
Dates
Start date: 10/02/2027
End date: 16/04/2027
Class schedule
Wednesday: 6:00 pm to 9:00 pm
Friday: 4:00 pm to 7:00 pm
Taught at
UPC School
C/ de Badajoz, 73-77
Barcelona
Online
Why this programme?
Are you an experienced product manager? Multiply your impact with AI!

Artificial intelligence is already redefining the role of the product manager. It is not only changing the tools you use, but also the way you research, prioritize, prototype, experiment and make decisions.

This postgraduate program in AI-Powered Product Management is designed for experienced product managers who want to incorporate AI as a real accelerator of their professional impact. It is not an introductory product management course, nor is it training to build AI products from scratch. It is an intensive, hands-on 10-week experience designed to help you integrate LLMs, no-code tools and AI workflows into the everyday challenges of digital product management.

Throughout the program, you will work with real cases and professional tools to automate discovery processes and generate PRDs and specifications with greater speed and consistency. You will also learn how to prioritize with data support, build functional prototypes in hours and design accelerated validation experiments.

With a hybrid format designed for working professionals, the program combines online flexibility, hands-on in-person sessions and exercises that can be applied from day one. Each week connects with the practical tools that are already transforming product teams in startups, scale-ups and digital companies within Barcelona’s tech ecosystem.

By the end of the program, you will have transformed your daily operations and incorporated the key skills needed to lead product in the age of AI: greater speed, more autonomy, better judgment and an expanded ability to generate impact.
Aims
  • Redefine the role of the product manager in an AI-augmented environment: identify which tasks can be automated, where human judgment remains irreplaceable, and how product leadership is evolving.
  • Run discovery processes augmented with LLMs, turning qualitative feedback, interviews and user signals into structured insights in a fraction of the usual time.
  • Accelerate strategic decision-making by using AI for competitive analysis, opportunity assessment and the definition of data-driven OKRs.
  • Automate and improve the quality of product documentation —from PRDs to user stories— through LLM-powered workflows integrated into daily operations.
  • Build functional prototypes and testable applications with no-code and vibe-coding tools, moving from idea to validated product in hours without depending on engineering teams.
  • Design, run and analyze product experiments with AI support, accelerating validation cycles and reducing the time between hypothesis and learning.
Who is it for?
The program is aimed at professionals who already work in, or have had contact with, digital product environments and who wish to incorporate artificial intelligence as a lever to improve the way they work and their ability to generate impact.

In particular, it is aimed at:

  • Active product managers seeking to optimize their discovery, prioritization and decision-making processes.
  • Product owners and technical profiles who want to evolve toward a more strategic role in product management.
  • Professionals from areas such as UX, data or engineering who participate in product development and wish to gain a broader perspective.
  • Profiles with product responsibility who want to improve their autonomy in tasks such as analysis, documentation or prototyping.
  • Digital entrepreneurs seeking to optimize the development and evolution of their products.
Previous experience in digital product environments or related roles is required, as well as familiarity with digital tools and the ability to work autonomously.

Training Content

The program combines live online sessions and in-person workshops, integrating strategic vision and practical application to address the impact of artificial intelligence across the entire product lifecycle:

  • The augmented product manager
    • How the role changes when you have AI by your side. Which tasks can be automated, where human judgment is irreplaceable, and how to configure your work environment with LLMs, assistants and integrated tools.
  • Discovery and insights
    • User research at a different speed: automated synthesis of qualitative feedback, pattern analysis in interviews and transformation of scattered signals into actionable opportunities.
  • Strategy and product decisions
    • Product vision, OKRs and positioning. Competitive analysis, opportunity assessment and synthesis of market data with tools that compress weeks of work into hours.
  • From idea to document: spec-driven development
    • How to turn a product decision into a precise specification that guides development. PRDs, user stories and technical specs generated with LLM workflows — the bridge between "what we want" and "how it is built".
  • Application architecture for product managers
    • The technical fundamentals a PM needs to make informed decisions: basic application architecture, APIs, databases and infrastructure. Not to code, but to speak confidently with engineering and understand what you are building when you do vibe-coding.
  • Rapid prototyping and vibe-coding
    • From spec to functional application. Building testable prototypes with no-code and vibe-coding tools, validating with real users without waiting for development sprints.
  • Experimentation and validation
    • Design and execution of product experiments. A radical reduction in the cycles between hypothesis, test and learning by leveraging the build speed of the previous modules.
  • Analytics and data-driven decisions
    • Product metrics, user behavior analysis and insight generation. Dashboards, data interpretation and analytical storytelling to support every decision.
  • Go-to-market and growth
    • Launch, positioning and growth strategies. Content generation, message testing and channel optimization with the support of the tools developed throughout the program. 
The UPC School reserves the right to modify the contents of the programme, which may vary in order to better accommodate the programme objectives.
Degree
University-specific Expert Diploma in AI-Powered Product Management, Issued by the Universitat Politècnica de Catalunya. Issued in accordance with the provisions of Article 7.1 of Organic Law 2/2023, of 22 March, on the University System; Article 36 of Royal Decree 822/2021, of 28 September, which establishes the organisation of university education and the procedure for quality assurance; and Articles 2 and 8 of the Amendment to the Regulations for Continuing Education Programmes, approved by Agreement CG/2025/02/35, of 25 March, of the Governing Council of the UPC. To obtain this qualification, it is necessary to hold a prior university degree equivalent to level 2 of the Spanish Qualifications Framework for Higher Education (MECES). Otherwise, the student will receive a certificate of completion of the programme issued by the Fundació Politècnica de Catalunya. (See details appearing on the certificate).

Learning methodology

The teaching methodology of the programme facilitates the student's learning and the achievement of the necessary competences.



Learning tools
Practical classroom sessions
Knowledge is applied to a real or hypothetical environment, where specific aspects are identified and worked on to facilitate understanding, with the support from teaching staff.
Case studies
Real or hypothetical situations are presented in which the students, in a completely participatory and practical way, examine the situation, consider the various hypotheses and share their own conclusions.
Problem-based learning (PBL)
An active learning methodology that enables the student to be involved from the beginning, and to acquire knowledge and skills by considering and resolving complex problems and situations.
Assessment criteria
Attendance
At least 80% attendance of teaching hours is required.
Solving exercises, questionnaires or exams
Individual tests aimed at assessing the degree of learning and the acquisition of competences.
Work placements & employment service
Students can access job offers in their field of specialisation on the My_Tech_Space virtual campus. Applications made from this site will be treated confidentially. Hundreds of offers of the UPC School of Professional & Executive Development employment service appear annually. The offers range from formal contracts to work placement agreements.
Virtual campus
The students on this postgraduate course will have access to the My_ Tech_Space virtual campus - an effective platform for work and communication between the programme's students, lecturers, directors and coordinators. My_Tech_Space provides the documentation for each training session before it starts, and enables students to work as a team, consult lecturers, check notes, etc.

Teaching team

Academic management
  • Coll Bertran, Josep
    info
    View profile in futur.upc
    Professor in the Department of Business Organization at the Universitat Politècnica de Catalunya (UPC). PhD in Industrial Engineering from UPC. Graduate of the GET Program (Master’s Degree in Business and Technology Management), UPC - MIT. Lecturer at the Barcelona East School of Engineering on the Diagonal Besòs Campus and in the PhD Program in Business Administration and Management at UPC. Honorary Professor at the Universidad Peruana de Ciencias Aplicadas (Lima, Peru).
  • Subirats Rebull, Òscar
    info
    View profile in Linkedin
    Technical Architect and Industrial Engineer from the Universitat Politècnica de Catalunya (UPC). Master’s Degree in Business Management from the Universitat Oberta de Catalunya (UOC). Certified Scrum Master and Product Owner. He is currently Head of Product at imagin, part of the CaixaBank Group, where he leads digital product, digital assets, innovation, and digital transformation initiatives. Previously, he was responsible for digital transformation at COMSA. He combines his professional activity with teaching in product management, digital transformation, and applied artificial intelligence.
Teaching staff
  • Subirats Rebull, Òscar
    info
    View profile in Linkedin
    Technical Architect and Industrial Engineer from the Universitat Politècnica de Catalunya (UPC). Master’s Degree in Business Management from the Universitat Oberta de Catalunya (UOC). Certified Scrum Master and Product Owner. He is currently Head of Product at imagin, part of the CaixaBank Group, where he leads digital product, digital assets, innovation, and digital transformation initiatives. Previously, he was responsible for digital transformation at COMSA. He combines his professional activity with teaching in product management, digital transformation, and applied artificial intelligence.

Request information or admission

Information and guidance:
Marta Ortega Garcia
(34) 674 320 589
Request received!
After we have registered your request, you will receive confirmation by email and we will be in touch.

Thank you for your interest in our training programmes.
Error
Due to an error in the connection to the database, your submission has not been processed. Please try again later, phone us on (34) 93 112 08 08, or send us an email at: webmaster.fpc@fpc.upc.edu
You have exceeded the maximum size of the file
Your details are not registered in the staff database.
You can register by filling out the form.
Please check your payment details. The platform has returned an error.
You can make the payment again without re-entering the data.

Name:

Programme: AI-Powered Product Management

Fee: €2,800

Submit and make the payment
  • If you have any doubts.
  • If you want to start the registration procedure.
How to start admission
To start the enrolment process for this programme you must complete and send the form that you will find at the bottom of these lines.

Next you will receive a welcome email detailing the three steps necessary to formalize the enrolment procedure:

1. Complete and confirm your personal details.

2. Attach any additional required documentation, whenever this is necessary for admission.

3. Pay €110 in concept of the registration fee for the programme. This fee will be discounted from the total enrolment fee and will only be returned when a student isn't admitted on a programme.

Once the fee has been paid and we have all your documentation, we will assess your candidacy and, if you are admitted on the course, we will send you a letter of acceptance. This document will provide you with all the necessary information to formalize the enrolment process for the programme.





  date protection policy

* Mandatory fields

Basic information or first layer on data protection

Controller

Fundació Politècnica de Catalunya (FPC). + INFORMATION

Purpose of processing

Respond to requests for information from the data subjects on training activities managed or carried out by the FPC. + INFORMATION

Establishment or maintenance of the academic relationship with the data subject. + INFORMATION

Send information on the activities of the FPC. + INFORMATION

Legitimation

Data subject's consent. + INFORMATION

Legitimate interest in the development of the academic relationship. + INFORMATION

Addressees

No assignments or communications.

Rights

Access, rectification, erasure, restriction, object and data portability. + INFORMATION

Data protection officer contact details

info.dpo@fpc.upc.edu

Additional information

Privacy policy of our website. + INFORMATION

Storage limitation

Privacy policy of our website. + INFORMATION

Payment services

In the event that the data subject enters into a formal relationship with the FPC, the data subject authorises and consents to the charge, thereby expressly waiving the right to a refund of the charge.

ENROLMENT CONDITIONS OF THE FUNDACIÓ POLITÈCNICA DE CATALUNYA

Introduction

The Fundació Politècnica de Catalunya (FPC), with tax identification number G60664000, registered in the Register of Foundations of the Government of Catalonia under no. 834, designs, promotes and manages the continuing education programmes of the Universitat Politècnica de Catalunya (UPC), as well as other training activities it promotes. The academic regulation of the UPC's continuing education programmes is set out in Agreement CG/2025/02/35, of 25 March, of the Consell de Govern, which approves the update of the amendment to the regulations governing continuing education programmes. And Articles 36 and 37 of Royal Decree 822/2021, of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality. The UPC Social Council approves the price of continuing education programmes, as well as discounts, grants and ancillary services for each academic year.


Provision, knowledge and acceptance of the Enrolment Conditions

Reading and accepting these Enrolment Conditions is an essential requirement for studying at the FPC, as they constitute the basis of the training services contract that participants sign electronically with the FPC. These Enrolment Conditions are available to users on the Transparency Portal: https://www.fpc.upc.edu/cat/fpctransparent/normativa/. These Conditions are applicable to all courses taught by the FPC, with the exception of those aimed at other university institutions and public and private entities, which shall be governed by the legal instruments binding on the participating institutions.


Admission and registration fees

The admission process may require the advance payment of registration fees; this amount will be deducted from the tuition fee once admitted and will only be refunded in the event of non-admission, deferral or non-completion of the course, in the latter case, only if the letter of admission is valid. The admission process concludes with the sending of the admission letter to the participant, which includes the details of the course, the period of study, the tuition fees and the payment deadlines.


Enrolment

The enrolment process is formalised with the first payment of the course fee, whether partial or total. Therefore, this first payment of the course fee corresponds to the signing of the contract for the provision of training services regulated in these Conditions, regardless of whether the total price or any of the agreed payment instalments have been paid in full.

It is the participant's responsibility to find out about discounts on the enrolment fee and to prove that they meet the relevant criteria to benefit from them, always prior to formalising their enrolment; otherwise, they will not be able to benefit from them. Discounts and grants cannot be combined, unless they are not incompatible and this is expressly stated.

The participant declares that they are aware of and accept the calls for applications and the terms and conditions of the financial aid corresponding to the current academic year for which they have applied to be a beneficiary. If the student does not complete or withdraws from the course for which they have received aid, a discount or a grant within the period specified in the corresponding call for applications or in the enrolment document, they must return the amount granted or deducted from the price to the FPC. The provisions of the section on Changes to enrolment in these conditions shall not apply to this participant.

Enrolment is personal and non-transferable, so that once formalised, it shall only entitle the natural person who has been identified as a candidate and, subsequently, as an admitted person to undertake the course of study.

The enrolment fee may be paid in full or in part by third parties, although the right/obligation to follow the training course corresponds to the participant, without the paying party being able to interfere with or prevent the exercise of this right in any way. The foregoing is without prejudice to the FPC's right to prevent the participant from continuing in the cases provided for in the section on Non-payment of the enrolment fee provided for in these Conditions.

The amount paid for enrolment will not be refunded once the study has begun, nor after 14 calendar days from the date of payment. Otherwise, the right of withdrawal may be exercised. The amount paid will only be refunded if the study is postponed or does not take place.

Notwithstanding the above, and on an exceptional basis, a tuition fee refund will be issued if the following circumstances apply:

  • Visa refusal
    • For courses starting in-person: proof must be provided in the form of the refusal letter, and the refund must be requested within a maximum of 15 days following the start of the course; the refund will be in full.
    • For courses starting online and ending in person: proof must be provided in the form of the refusal letter, always before the in-person start of the course, and the refund will be proportional to the credits not taken.
  • Serious illness or accident affecting the participant: proof must be provided in the form of an official medical certificate, stating the start date of the illness and the expected period of convalescence. If this occurs before the start of the course, a full refund will be issued. If this occurs after the start of the course, the refund will be proportional to the credits not taken.

In both cases only, the FPC will refund, as appropriate, the total or proportional amount paid by the participant, minus €300 to cover the costs of processing the academic record.


Subsidised training

The FPC is not responsible for fulfilling the academic and/or administrative requirements for the contracted training to be subsidised. The participant or the person paying for the training does so at their own risk and exempts the FPC from any liability or compensation.


Change of enrolment

Requests to change enrolment, whether in terms of study or teaching method, must be made within 15 calendar days of the start date of the original course. Requests made after this period will not be accepted. The request will be assessed and its suitability determined on a case-by-case basis. When the change involves an increase in the total enrolment fee, the participant will be responsible for the difference. When the change involves a decrease in the enrolment fee, the difference will be refunded. Once evaluated, and regardless of the outcome of the request, changes to enrolment will incur a cost of €300 for the applicant for the processing of academic records, unless the change is due to causes attributable to the FPC.


Refund of tuition fees

The FPC reserves the right to cancel or postpone a study due to a lack of participants. Affected participants may choose between participating in another study or requesting a refund of the amount paid within one month of notification by the FPC. If no response is received, the amount paid will be used to support other students. The FPC will not provide any additional compensation and/or indemnification in the event of cancellation or postponement of a study programme or changes in its delivery. In the event that the FPC makes changes that do not substantially affect the content of the study programme, the place of delivery, the timetable and/or the start date, the participant will not be entitled to a refund of the registration fee or any additional compensation.


Non-payment of tuition fees

Failure to pay the total or partial amount of the tuition fees within the established deadlines may result in the suspension or termination of the training service under the terms indicated below. The FPC is authorised to take whatever action it deems appropriate to suspend the service; on the one hand, in the academic sphere, by suspending the academic record, denying access to teaching in the classroom (face-to-face or online), limiting access to the virtual campus, not assessing any of the subjects and making it impossible to continue with internship agreements, among other measures; and on the other hand, in the administrative and legal sphere, by undertaking the corresponding claims and actions for compensation.

Students who have outstanding debts with the FPC or who have not passed all the credits necessary to complete their studies before the end date of the course will not be able to obtain their degree or certificate, as applicable. Individuals with outstanding amounts payable to the FPC will not be able to enrol in any new studies offered by the FPC until the outstanding amount has been paid.

Finally, the FPC reserves the right to permanently suspend enrolment (automatic withdrawal), without any obligation to refund any amount, in the following cases:

  • Lack of accuracy and/or validity of the information and documentation provided and failure to respond to documentation requirements;
  • Non-payment of part or all of the enrolment fee within the agreed deadlines;
  • Engaging in any behaviour, expression or content that is defamatory, illegal, offensive or that undermines the values and dignity of individuals (teachers, participants, management staff, etc.) or the good image and reputation of the FPC, whether in physical or virtual environments, including social networks.

Right of withdrawal

Participants in a study may exercise their right of withdrawal for a period of 14 calendar days from the date of enrolment, provided that the study has not yet begun. Therefore, by reading and accepting these Terms and Conditions, participants are informed that once the course has begun or is in progress, the right of withdrawal no longer applies, in accordance with the provisions of Article 103 a) of Law 3/2014 of 27 March, which amends the revised text of the General Law for the Defence of Consumers and Users and other complementary laws, approved by Royal Legislative Decree 1/2007 of 16 November, and related regulations.


Teaching

The place and/or date of teaching may change for academic reasons (changes and adjustments to the calendar, need for additional teaching resources, etc.) and for organisational and logistical reasons (adaptation of spaces). Participants will be notified of any such changes at least 15 calendar days before the start of the course. Specific and temporary changes will be notified in advance.


Right to a degree/certificate

Upon completion of a continuing education master's degree, specialisation diploma or expertise diploma, students are entitled to receive a degree, issued by the rector of the University, for students with a previous university degree equivalent to level 2 of the Spanish Qualifications Framework for Higher Education (MECES), according to a standardised model. Students who do not provide proof of their university degree are entitled to obtain a certificate from the FPC, in accordance with a standard model. Short courses, with a workload of less than 15 ECTS credits, entitle students to obtain a certificate issued by the FPC, according to a standard model; however, if these courses include so-called micro-accreditations, students will obtain a digital accreditation issued by the University and recognised in the countries participating in Europass or equivalent. Degrees are issued in Catalan and English and, at the student's request, in Spanish and English. In the case of joint degrees, the issuance must comply with the provisions of the corresponding collaboration agreement.


Accreditation of university qualifications and other documents

If the required documentation is not not submitted before the last day of study for those degrees that require it, or if it is not authentic and/or sufficient, the degree will not be issued, even if the participant has passed the course.


Dispute resolution

The training services provided by the FPC are, in all cases, subject to private law. Any interpretation or divergence arising from these Terms and Conditions shall be the responsibility of the FPC. In the event of disagreement, the dispute shall be subject to private law and the courts of the city of Barcelona with ordinary civil jurisdiction, with express waiver of any other jurisdiction that may apply.


Belongings in the event of theft

Neither the FPC nor its staff shall be liable for any loss, damage or theft of any type of personal or similar items carried by participants or other occasional users of the facilities, who must pay special attention to their belongings at all times.


Organisation of teaching in exceptional circumstances

The FPC organises teaching in a flexible environment that allows it to adapt to any unforeseen circumstances that may arise, as well as to any regulations that may be established by the authorities. If at any time the authorities (university, health or any other competent body) recommend limiting face-to-face teaching as much as possible, the FPC, in coordination with these authorities, will take the necessary measures to implement this recommendation, and, as a result, teaching activities may become 100% online during the period established in the relevant recommendation, without the need to declare a state of emergency and/or suspend face-to-face teaching activities and/or implement formal lockdown or mobility restriction measures.


Barcelona, 19 May 2026


Send